The Stair Barrier

The Better Options Company is on a mission to give consumers a better way to discover unique solutions and to help small businesses grow. Our thoughtfully curated selection features brands with unique stories and specific reasons for being brands we stand behind. In bringing these products together, sharing the stories behind them, and delivering them with exceptional customer service, we aim to give consumers a better way to shop online.

Based in Alpharetta, Georgia, The Better Options Company is a partnership between Janelle Fitzpatrick, the inventor of The Stair Barrier, and Christopher Carroll, the owner of Paradigm International and the exclusive distributor of Keenz Stroller Wagons. The two quickly recognized the power of a partnership that combined Janelle’s experience of building a brand, manufacturing, and direct to consumer sales with Carroll’s decades of experience distributing products across the globe. The Better Options Company officially launched in August 2019.