The Social Edge Podcast

Welcome to The Social Edge, where the hustle of social media meets unfiltered truth. Hosted by Georgia and Isho, this isn’t your typical “how-to-grow-your-following” fluff. We’re here for the entrepreneurs, creators, and rebels who want to crack the code of digital culture, not just play by its rules.  

Every episode pulls back the curtain on the messy, exhilarating, and often absurd world of online branding. From viral fame to burnout, curated personas to cancel culture, we break down the myths and mechanics of what actually works when everyone’s fighting for attention. Ever wonder why Duolingo’s TikTok feels like chaotic genius, or how Kim Kardashian’s “raw” moments are anything but? We’re diving in—no filter.  

New episodes drop weekly. Hit subscribe, smash the bell, and join the conversation. Because in a world of algorithms, your edge isn’t just what you post, it’s how you think.