The Palmerston Group

The Palmerston Group is an award winning qualitative research consultancy. 

Experts in immersive methodologies, we translate deep insights into actionable branding and marketing strategies.  
Using technology and teamwork to bring consumers to life. 

Market research is only as good as the continued client conversation after the agency is gone. We believe strongly in the "theatre of research."

We work with a range of clients throughout the US and Canada. 

Our special areas of focus include:  Technology, Entertainment, QSR, CPG, New Product Development and Communications.
We are known for our work with Millennial and GenZ audiences.
We conduct research both online and in-person.