The I.C.E. St. Moritz

The I.C.E. is a cultural and lifestyle automotive event, held in a truly unconventional venue.

St. Moritz has always been a place where different cultures and passions merge in a common concept of timeless, laid-back refinement. Every year, when the lake freezes over and turns into a white canvas for limitless imagination, cars become a new reason to get together and enjoy this alternative winter season experience.

For one weekend, the famous Engadine resort is transformed into an open-air playground to the delight of collectors, car lovers, design and lifestyle enthusiasts. A unique mix of static displays and dynamic activities, with classic cars being showcased and driven on the frozen surface and with the unique vibes of a glamourous yet “down-to-ice” Concours d’Elegance.

We call it “Icestyle”.