the football economy

Welcome to the football economy!

the football economy is presented by Berlin Growth Advisory (BGA) and hosted by Ibrahim Musa, the firm’s Founder and Managing Director.

the football economy takes you inside the business of football, where strategy meets sport. We explore how clubs are managed, how revenue is generated, and where the smart money is moving in the global game.

Whether you're an investor looking for your next opportunity, a club executive navigating commercial realities, or a fan curious about the economics behind the game, this podcast delivers actionable insights and expert analysis. From deep dives into ownership models and financial sustainability to interviews with industry insiders, the football economy shows you how modern football really works and how to get ahead in it.

We hope you enjoy the episodes so far :)