The Deal Changed

The deal wasn’t supposed to work this way.

Netflix replaced cable. Airbnb promised cheaper travel. Adobe sold software you could own. Google helped you find the best answer. Then the incentives changed — and so did the deal.

The Deal Changed investigates how familiar companies quietly transformed their original promises into subscriptions, fees, advertising machines and business models designed around recurring revenue.

Each episode reveals the hidden economics behind that transformation: what the company originally offered, what changed, who benefited and why the old deal became impossible to maintain.

New business documentaries about the companies, platforms and products you already use.