This Is Creating w/ Sara Tavasolian

Welcome to This Is Creating, a podcast for ambitious leaders who want to navigate tech, design and entrepreneurship with confidence.

Hosted by Sara Tavasolian, a multi-disciplinary designer and former founder who has advised tech leaders across fintech, proptech and AI transformation, This Is Creating explores how human behaviour and complex structures drive the way we scale modern companies.

The podcast features honest, in-depth research conversations about design, tech strategy, data-driven decisions, and the underlying dynamics that shape successful organizations.

Sara listens, questions, and reflects on each discussion, drawing out the patterns behind high-stakes choices and what they mean in practice for anyone charting their own path.

Because building a company is a multi-layered system.

Recording from Stockholm, Sweden.

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