Annique Tate

Around 80% of marketing hires into founder-led businesses don't last twelve months. That isn't because there are a lot of bad marketers about.

If yours didn't work out, you've probably landed on "wrong person." It's the obvious explanation, and it's the one you can't check.

Most people ask what kind of marketer you need. I start somewhere else: is your business actually able to make a marketing hire successful?

That matters as much the second time as the first. Arguably more.

I'm Annique. I work with SaaS and tech founders on that question — some about to hire, most who've already tried. Nearly 25 years in marketing, much of it walking into businesses that weren't ready, then working out afterwards what went wrong.

People don't fail on their own. They fail inside systems that were never set up to let them succeed.

Which is good news, because systems you can change.

Free Readiness Assessment 👉 [link] 
🌐 tatedigitalconsulting.co.uk

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