SWELL (swellny.com)

SWELL is a full-service creative agency based in New York City, working with the world's leading fashion, beauty, and luxury brands since 2010. We deliver 360° creative — from strategy and creative direction to content production, post-production, and distribution — redesigned for the AI era.

Our services span strategy and creative direction, full-service content production (video, photo, microcontent, adaptive content), AI-enhanced workflows with proprietary tools integrated at every stage, culture and talent partnerships, and entertainment as advertising.
Past and present clients include Hermès, Ralph Lauren, Michael Kors, Marc Jacobs and Vogue — among many others.

SWELL is supported by two specialized divisions: S77.AI, our AI content generation and optimization platform powering everything from AI-assisted VFX to GEO/AEO; and Max HP Productions, our broadcast and physical production arm delivering end-to-end production and post with lean, senior-talent teams.