Customer-Axis Framework | Svyatoslav Biryulin

The art of strategic reframing.

Welcome. I am Svyatoslav (S.B.) Biryulin, a strategy consultant, former CEO with 15+ years of experience, and current board member. 

This channel is built for CEOs and business owners of mid-sized companies who need practical strategic tools, not high-flown academic theory.

Here, I share the art of strategic reframing to help you challenge assumptions, outsmart market shifts, and escape the daily operational fire.

My Key Methodologies:
The Customer-Axis Framework – Realigning your business model around true customer value.
Growth Metabolism – A core element for organic scaling and efficient cost management.

Author of the books:
Red and Yellow Strategies: Flip Your Strategic Thinking and Overcome Short-termism
Create Customers No Competitor Can Steal

I also run the Strategic Seeing Club, a Substack newsletter trusted by over 20,000 CEOs worldwide.

Subscribe to upgrade your strategic thinking.