Subculture

Subculture is defined as a cultural group within a larger culture, often having beliefs or interests at variance with those of the larger culture. This definition is still as relevant now as it has ever been to John O’Callaghan’s respected Subculture imprint.

Originally starting out as a record label that’s known for its consistency and its solid, quality releases. Subculture has quickly developed into much more than just another record label. It has long been responsible for launching and developing the careers of the brightest talents that the Trance world has to offer. Today Subculture has matured into a forward-thinking concept that now embodies multiple compilation albums, highly sought after merchandise and Subculture Events that have touched all four corners of the globe including sold-out arena shows in Argentina, Australia, United Kingdom and the USA.

The Subculture brand continues to inspire, impress and will always remain true to the original principles on which it was fou