Stop Decorating the Fish Fish book

“Stop Decorating the Fish” is a business fable, teaching an important lesson through storytelling about how to affect positive change in the workplace. In this book, the authors analyze how organizations can overlook the core issue when trying to solve problems — they expend significant time and resources on actions that give the illusion of progress but do not address the root problem.
Ashlag and Cox created "Stop Decorating the Fish" as a reader's guide on how to identify the right problem, set an appropriate objective to solve it and avoid seductive solutions that won't make any real impact. Looking at your own business, does your solution offer substance or are you decorating the fish? Let us help you find out.