Spire Selling

With over 35 years of experience, Robert Herbst has dedicated his life to reshaping the B2B sales profession. Through his revolutionary system, Spire Selling, Rob helps sales professionals become expert “sales practitioners"—trusted advisors who diagnose and solve their customers’ toughest problems with honesty and integrity.  

At the core of Spire Selling lies a total transformation. It’s not just about learning sales techniques—it’s about rewiring the way salespeople think, connect, and deliver value. Rob’s immersive training programs and his breakout book, Cheating Death, provide a roadmap for sales professionals to achieve long-term success by focusing on relationships, personal growth, and an authentic commitment to service.  

Subscribe to explore what it means to sell with purpose, solve with integrity, and climb higher in every aspect of your life.