Sofn'free South Africa

The Sofn’free HairXperts Masters Challenge is the new generation in cutting edge hairstyling. Set to discover raw and extraordinary talent in the South African black hair industry, the Sofn’free HairXperts Masters Challenge is also geared at uplifting local hairstylists, from all walks of life, with relevant information and education in black hair care. It explores hairstylists’ needs for creative and innovative hair trends and styles using the correct haircare products and techniques – which will in turn enable them to deliver a service that their customers will trust and enjoy.