Jason Binstead (Jace)

Great branding changes how a business is seen, remembered and valued. I explore the strategy and design behind why it works.

I’m Jace, Creative Director of SkyPotion Brand Design Studio in Whanganui, New Zealand.

🇳🇿 Kiwi Logo Rescue is my flagship series, where I take recognisable New Zealand businesses and organisations and explore how their brands could evolve — from identifying what isn’t working, through strategy and design, to the final transformation.

These aren’t commissioned rebrands or takedowns. They’re creative exercises designed to start conversations, explore what’s possible and show why effective branding goes far beyond the logo.

You’ll also find real SkyPotion client projects, behind-the-scenes creative process, brand breakdowns and practical insights from the branding workshops I deliver to business owners.

Brand strategy. Identity. Perception. Business.

Jace / SkyPotion Brand Design Studio 🇳🇿