Darjan Hren | Shopify Growth

On a mission to democratize eCom growth—and help you master it, one SKU at a time.

SKUOLOGY is home to Baseline, a DIY web design framework for Shopify focused on Conversion Rate Optimization (CRO), UX/UI, and growth strategies. Backed by $100M+ in revenue insights and 70+ eCom brands, our tools and templates are built to boost your store’s performance from day one.

Our videos share actionable CRO tactics, expert design tips, and behind-the-scenes frameworks that simplify eCom growth—without devs or high agency fees. Whether you're a beginner or a pro, you’ll find tools to help you build, test, and grow.

Join our community, install the Baseline Shopify app, and unlock high-converting design—on your terms.

Join our free community: https://skuology.com