Satya Sivunigunta

25 years inside companies you recognize: Nike, Microsoft, Ogilvy, JCPenney, Conn's HomePlus, and SelectBlinds.

I started as a designer on Nike's early ecommerce. I scaled digital revenue from $25M to $210M as Chief Digital Officer at Conn's HomePlus. I ran a $200M+ P&L as CEO of SelectBlinds and doubled EBITDA. I built teams from 5 to 600.

This channel is the operating journal: honest, retrospective reflections on what I got wrong, what it cost, and what I would do differently. One video at a time.

Founders and CEOs hire me for that same operator's read on their own business. Advisory and fractional CMO/CDO work is open at satya.me/advisory

Topics: digital transformation · ecommerce scaling · CEO decisions · PE boards · omnichannel · pricing discipline · operating rhythm · leadership · organizational change

New video every other day.
Advisory: satya.me/advisory
Essays: satya.me
LinkedIn: linkedin.com/in/sivunigunta