The Shortlist with Mike Purvis

When a homeowner asks ChatGPT or Google who to hire, four or five companies get named. The Shortlist is about how roofing, siding and window companies get on that list.

I'm Mike Purvis. I've been growing businesses through online marketing and increased visibility for more than 20 years, most of them home service companies, and I track the real answers ChatGPT and Google AI Overviews give in cities across the country every day. Every video here comes from that data - what the AI tools search for before they recommend a company, which sources they lean on, and what that means for your reviews, your website and your Google Business Profile.

If you'd like to know which of these questions your company shows up for, we'll measure it for you - free audit at shortlistwithmike.com