SHOO | Sales & Marketing Strategy

Marketing and sales should work together. So why do so many businesses treat them as separate activities?

Welcome to SHOO.

We help B2B founders, growing businesses and commercial teams connect their marketing and sales activity to create meaningful commercial opportunities.

We're Rachel Hatfield and Chris Morris, and we believe effective sales starts long before the sales conversation.

Through the SHOO Method, we connect positioning, visibility, content, trust and relationships with the wider commercial journey.

On this channel, you'll find practical advice, frameworks, workshops and honest conversations about marketing strategy, value propositions, business development, sales pipelines and making better use of AI.

You'll also find ShooCast, where we explore the challenges that stop businesses turning activity into results.

Less disconnected activity. More clarity, confidence and valuable conversations.

**SHOO | Inform. Influence. Persuade.**