Sheeda | Midlife Style

I'm Sheeda, an apparel designer turned storyteller showing up at 50 in style that fits your real life, not just your feed. Midlife style, outfit repeating with no shame, perimenopause truth (hi Ms. Peri), and the Jersey-meets-Jamaica culture I've lived for 30+ years. New videos on style, midlife, and the stories in between.
Brand inquiries: sheeda@theblkwd.com