Search Takeover

Welcome to Search Takeover™, the official channel for a new marketing theory and seven-stage framework developed by Andrew Hough and the MrYouWho Media Network.

What if businesses could deliberately create the information environment people discover when researching their products, services or brands?

Search Takeover™ introduces a new approach to understanding, measuring and influencing that environment across Google, YouTube, AI, social media and the wider web.

Explore the Information Environment, Takeover Environment™, Takeover Opportunity Score™ and our seven-stage framework.

Follow real-world case studies, business applications and the Search Takeover Challenge as we investigate how information environments can be deliberately shaped.

Discover the theory: www.searchtakeover.ai

Don’t chase the customer. Become the environment they discover when they come looking.