Sarah @ Iconoclast

At Iconoclast Innovations, I work with VC and PE-backed companies, founders, and transformation leaders to find exactly where the drag is and remove it using the EVOLVE framework.

I built the EVOLVE Framework over 13 years inside organizations where friction had real consequences: Ford, Lockheed Martin, Anthem, Emburse, ShopData. A 300-person transformation: duplicated work eliminated, decisions accelerated, and a C-suite that could finally see the full picture. A fintech AI rollout where 40+ senior leaders needed to move fast and trust the output. I've seen what broken ops cost—in deals, in team capacity, in leadership confidence.  

I'm framework-agnostic. If it works, I use it. If it adds friction, I don't.  

The result: teams that move faster without burning out. Leaders who can see clearly enough to lead. Data your board can actually trust.  If the work is right but it feels harder than it should, that's the problem worth solving.  

Focus over friction.