Sales Mastery | Sales School 2.0

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗗𝗼
We are researchers, mentors, and coaches to the world’s best sales teams. Our focus is on the emerging area of AI-for-Sales and the timeless subject of Sales as a Profession.

Sales Mastery is a research and advisory services firm focused on AI-for-Sales solutions and issues/best practices associated with Sales as a Profession. We believe the future has already arrived and belongs to companies that create a data-driven culture of continuous improvement.

Our purpose is to work with and support clients’ efforts in this regard with ongoing research, an ever-growing library of digital content, and creating a network of sales executives, sales enablement and ops leaders. Co-founders, Jim Dickie and Barry Trailer, each have more than 35 years of B2B sales and management experience, previously co-founded CSO Insights (now a research division of Korn Ferry), and have been featured in numerous publications including Harvard Business Review, CRM magazine, Inc., and CustomerThink.com