RULE 6

RULE 6 is a strategic motion design studio for complex B2B products crossing the Atlantic, Europe into the US and the other way around.

Most of the selling happens when you're not looking. A B2B buyer spends about 17% of the buying cycle with vendors (Gartner). The rest of the time they are going through your site, your deck, and whatever a colleague forwarded, with nobody there to explain it. Across a border, that is happening in a culture you don't live in.

We don't translate your product, we re-tell it, so a buyer gets it in 90 seconds instead of 60 minutes.

On this channel: Out of Your Element, our show about companies crossing borders and the stories that don't cross with them. Plus the work itself.

Start with the Diagnosis. rule6.io for the US, rule6.eu for Europe.