Rove Creative

Rove Creative helps professional service businesses turn hard-won expertise into a brand people can see, understand and trust.

I’m Kate Smith, a brand strategist and identity designer based in Brisbane. Here, I share practical thinking on brand strategy, positioning, visual identity, websites and the decisions that make a business easier to choose.

Expect straight-talking advice, answers to common branding questions, behind-the-scenes insight into the SPARK process, and useful ways to tell when your brand has fallen behind the business you’ve built.

If your work is good but your brand is making that value harder to see, you’re in the right place.

Strategy first. Identity second. Pretty… only if it has a purpose.