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A video description is a piece of metadata that helps YouTube understand the content of a video. Descriptions that are well optimized can lead to higher rankings in YouTube search.

Why Is Your Description Important?

Along with your video title and tags, YouTube uses your description to understand the content (and context) of your video content.

Put another way: a well-optimized description can boost your video’s rankings in YouTube search (and Suggested Video).

In fact, YouTube strongly recommends that you optimize your video description for SEO: