Roads4All - Horizon Europe project

Roads4All | Transforming Traffic Safety Culture Across Europe

Roads4All is a Horizon Europe-funded Research and Innovation Action (RIA) dedicated to making Europe’s roads safer, more inclusive, and sustainable by addressing the cultural and behavioural roots of traffic safety.

The project goes beyond infrastructure and enforcement, promoting a positive road safety culture at individual, organisational, and institutional levels. Through five real-life Living Roads in Estonia, Croatia, Greece, Italy, and Serbia, Roads4All co-creates and tests innovative interventions with local communities.

Our approach integrates behavioural science, participatory arts, virtual reality, simulators, and policy dialogue to design evidence-based, culturally sensitive solutions. By uniting citizens, businesses, educators, and policymakers, we aim to create lasting change in how people think, act, and collaborate in traffic.