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❤❤LOVE_YOU_ALL❤❤The first 100 to 150 characters of your video description is the part that will appear in search results and right under your video (above the “SHOW MORE” button).

That means it’s the most important part for reaching potential viewers and improving your click-through rates (CTR).

Use this space to provide viewers with a compelling reason to watch your video.

In the example below, the first description states exactly what question the video is responding to. The second one wastes important space on generalities.