Rin Sokreth

Rin Sokreth is a social media content creator and the founder of the haircare brand PHEAR PREMIUM. Before running his own business, he was a former Journalist who produced thousands of feature video stories about social issues, politics, environment, business, and motivational content. On his social media platforms, he shares content on world history, business ideas, and motivation. One of his most successful shows is "Detail Stories by Rin Sokreth." 

In 2020, Sokreth and his wife, Piphear, launched their cosmetics company, Sokreth & Piphear Cosmetics Co., Ltd. The company has swiftly risen to become one of Cambodia's leading online retailers and wholesalers of cosmetics, a testament to the high-quality products it offers under the PHEAR PREMIUM brand. These include PHEAR PREMIUM Hydrating Shampoo and Conditioner, PHEAR PREMIUM Anti-Hair Loss Shampoo, PHEAR PREMIUM Moroccan Argan Oil, and PHEAR PREMIUM Hair Growth Serum.