Reiss Motivation Profile®

Deep down, what motivates you? What goals drive your behavior?

Professor Steven Reiss answered these questions in a unique way – scientifically. He asked thousands of people from different cultures and diverse backgrounds about their intrinsic motives. This research produced the Reiss Motivation Profile® (RMP), the first comprehensive, standardized measure of what motivates an individual. The RMP assesses the 16 basic desires of human nature that determine our core values, drive our behavior, and give rise to our personality traits. 

On this channel, we present how the RMP has been applied to everyday life — training leaders, screening job candidates, enabling athletes to achieve peak performance, assessing academic underachievement, and identifying the differences in core values that underlie conflicts in relationships.

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