Steven Alessandro

Most landscaping companies don’t fail from lack of effort. They fail because the business was never built to scale.

This channel is for landscaping business owners who want to break past the $1M ceiling, win commercial accounts, and build something that runs without them — instead of staying trapped behind a mower for the next 20 years.

I’m Steven Alessandro, founder of Devon Creek Landscaping and CEO of Devon Creek Franchise Group. Over 30 years I’ve built, scaled, and sold multiple businesses, and developed the Seven Figure Branch Playbook™, the Devon Creek Growth Framework™, and the Connecting the Dots Blueprint™.

What you’ll find here:
→ Residential vs. commercial — the math behind the switch
→ Winning HOA, retail, and property management contracts
→ Hiring, crews, and the $1M Branch Formula™
→ The mindset shifts that separate owners from operators

New videos every week.

👉 Landscaping: DevonCreek.com
👉 Work with me: StevenAlessandro.com