QTVC Live!

QTVC Live! is a DIY shopping channel that showcases underrepresented artists/makers/hustlers and the products WE make for sale on a live media platform. It’s like Art21 meets QVC, but cooler. 

Frustrated with arts institutions for continuously skirting topics of career sustainability for underprivileged and marginalized creatives, QTVC Live! began as a way to openly discuss business and budding entrepreneurship within the context of art. 

QTVC Live! believes that visibility of the creative "hustle" serves as a much needed form of class and cultural representation in the arts. Femmes of color are prioritized on the show as, historically, this is the most underrepresented demographic in the art market to date. 

QTVC Live! is the graduate thesis project of artist Julia Arredondo and launched in January 2020. Now in its third season, QTVC has collaborated with institutions such as moCa Cleveland, the Lunder Institute for American Art, DCASE Chicago, the Chicago Printers Guild and more!