Promomash

The Promomash channel is CPG brand teams' source for educational videos covering the areas of retail execution including trade promotion, deduction management, field marketing. From planning and execution to settlement, analysis and optimization - we offer tips, case studies, best practices and more. 

How do we know all this stuff? Promomash is THE people + platform solution CPG brands rely on to achieve more in trade. Since 2015, we’ve partnered with hundreds of CPG brands — from category leaders to fast-growing challengers — to bring structure, insight, and confidence to one of the most complex areas of retail: trade management.

Our story started the same way many of our customers’ did: by launching a retail brand. Our CEO & Co-Founder Yuval Selik's firsthand experience not only birthed Promomash, but shaped our strong belief that trade success takes more than software alone. It takes clarity, accountability, and people who know how to turn data into action.