ProjectEDWARD 

Project EDWARD is an annual UK-wide road safety campaign backed by government, the emergency services, highways agencies, road safety organisations and British businesses.

Project EDWARD promotes an evidence-led, ‘safe system’ approach - the long-term objective of which is a road traffic system free from death and serious injury.

Our aim is to provide a platform that showcases some of the best work being done around the country to promote:
» Safe Vehicles
» Safe Road Use
» Safe Speed
» Safe Roads and Roadsides
» Post Crash Care

Key Safe System Strategies
» Safety conscious road planning, design and engineering
» Promoting vehicles with collision avoidance & injury mitigation systems
» Deterring dangerous behaviour and ensuring compliance: education & enforcement
» Managing speeds down to crash survival levels
» Fast and efficient emergency medical help, diagnosis and care