plumcut

Building a tech startup in Lebanon, day by day 🇱🇧
The messy parts most founders hide
don't tell plum we're doing this 🥀😭

plumcut builds and runs an intelligent automation system on the channels a brand's customers already use — it answers, actively sells (upsell, cross-sell, booking), and reads across every interaction to show the owner what customers actually want.

Based in Beirut, Lebanon. We work with retail, F&B and service brands across Lebanon and the GCC on WhatsApp, Instagram and web chat, in Arabic and English.

On this channel: behind the scenes of building plumcut, WhatsApp AI demos, and field notes on AI that sells, books and reports what customers want.

Founded December 2025 by Charbel Azar, Nour Zeineddine and Michael P. Tamer.
Website: https://plumcut.com