Petelli Ventures

Petelli Ventures is an Australian family-run innovation company developing practical products for pets, food growing and more resilient everyday living.

We do not begin with trends, marketing categories or inventions for the sake of inventing. We begin with something in the real world that is inconvenient, inefficient, wasteful or simply has never been properly solved.

Then we ask:
What would a genuinely better solution look like?

BoneZone®: Our First Flagship Product-
BoneZone began with a familiar problem: dogs love bones, but bones are dragged through dirt, buried in gardens, carried through homes, lost under furniture and swallowed far too quickly. 

What followed was an extensive journey through concepts, prototypes, real-dog testing and repeated design improvements. That journey ultimately produced the modular BoneZone system.