Paul Skah

Why do people choose one brand and ignore another? And what changes when AI becomes part of the decision process?

I’m Paul Skah — a brand strategist, the author of three books and an international keynote speaker. Since 2000, I’ve helped companies including SONY, HBO and Orange build stronger brands.

On this channel, I explore brand strategy, consumer psychology and practical AI. You’ll find videos about:
• how people remember, evaluate and choose brands;
• how AI changes discovery and purchase decisions;
• how to make a brand easier for both people and machines to understand;
• how to use storytelling, gamification and AI without producing generic communication.

Videos are published in English, with subtitles in German, French, Italian, Spanish, Czech and Ukrainian.
Subscribe for research, frameworks and practical tools for building brands people choose — even when AI is part of the decision.

Keynotes, workshops and consulting: https://paulskah.com