Ornella Auzino Handbag

Welcome to Ornella Auzino’s Channel
Here you’ll find the real behind-the-scenes of Made in Italy: how handbags are made, artisan stories, fashion industry insights, and tips for launching your own brand.

I’m Ornella Auzino,  entrepreneur, trainer, and outspoken voice in the Italian leather goods industry.
I run a factory in Naples where we passionately craft high-quality handbags for emerging designers, small brands, and private labels.

On this channel, I talk about:
👜 How a real bag is born
🔍 The truth about the fashion supply chain
📉 Industry challenges and uncomfortable truths
🎓 Education and training opportunities
🚫 Counterfeiting and the culture of fakes
🌱 Ethical, sustainable, and human-centered projects

If you're dreaming of starting your own brand, if you love craftsmanship, or simply want to understand what’s behind a well-made bag, you’re in the right place.

🔔 Subscribe for new weekly videos!