Opening Weekend: Selling Hollywood | The Podcast

Opening Weekend is a behind-the-scenes look at the art and business of movie marketing, hosted by legendary film marketer Jim Fredrick.

After more than four decades helping launch some of Hollywood's biggest films, Jim sits down with the filmmakers, studio executives, producers, creatives, and marketing leaders who brought them to audiences around the world.

Each episode explores the campaigns behind iconic movies—what worked, what didn't, and the creative decisions that shaped their success. From unforgettable trailers and posters to groundbreaking publicity stunts and opening weekend strategies, these are the stories rarely told outside the studio.

Whether you're a film fan, a marketing professional, a filmmaker, or simply curious about how movies become cultural events, Opening Weekend offers an insider's perspective on the campaigns that changed Hollywood.

Subscribe for new conversations featuring the people behind the movies you love.