Obsidian Insights

Enterprise-grade practices for small and medium-sized businesses.

I'm William McBride. I spent 18 years building technology for large enterprises, and now I'm on a mission to democratize those lessons and best practices for owners — building AI-powered business solutions in the open, publishing the Obsidian Insights newsletter, and developing courses that put the enterprise playbook in owners' hands.

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Build Smarter. Keep Control.