Michelle Luk | Offline Archive

Hi 👋 I’m Michelle — corporate girlie by day, solo founder by night, and professional dreamer every other moment between.

I’m building Offline Archive, a bag brand inspired by understated luxury, where thoughtful design meets intention and functionality.

This channel documents ALL the behind-the-scenes of launching my first-ever business: from product design and finding the right manufacturer, to branding and my very real hurdles with indecision 🙃

Hit the subscribe if you’re building something of your own — or just curious how this journey unfolds.

📍 Sydney, Australia | Launching mid-2025