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It’s quite certain that when Guccio Gucci started out, he never dreamed that his small luggage company would grow to one carrying such cultural significance. But since Gucci was founded in Florence in 1921, the company has built a catalog of genuinely iconic trademarks. The interlocking GG logo; the bar-and-bit belt buckle; the bamboo-handle handbag; the omnipresent loafer—all of them have helped the brand penetrate mainstream culture like no other Italian label in history.

The groundwork for the company’s epic expansion was laid under the leadership of Guccio’s eldest son, Aldo. A flamboyant businessman, he transformed the business into the accessories destination of choice for Europe’s emerging jet set.