WM NEMT Startup Coach

I’m Coach Willena McGee, RN-BSN—a healthcare entrepreneur, educator, and NEMT startup strategist. I help healthcare and service-based entrepreneurs launch compliant, sustainable, premium SELF PAY Healthcare Transportation/NEMT businesses by building it right from the start with structure, strategy, and support.

I believe meaningful service and real community impact don’t have to depend on Medicaid, Medicare, or insurance models. I teach founders how to build self-pay, service-based transportation that serves clients with dignity and excellence while staying financially strong—prioritizing value over volume and avoiding burnout from trading time for money.

I teach this through my proprietary four-phase framework and 11 strategic steps covering foundation, positioning, compliance, and revenue growth. Over the past three years, I’ve coached 40+ transportation businesses and completed 500+ consultation calls—helping founders move from confusion to confident execution.