Jason Brewer, Realtor, Coldwell Banker Realty

My 360° approach is a marketing concept that utilizes multiple channels of marketing and consistent messaging to reach a targeted affluent audience. I like to say, “It’s like having all the pieces of the pie.” You have to use every piece to fully maximize a luxury listing’s exposure. You have to be both old school and new school. You have to do the things that agents have been doing for the last 20 years — like print advertising and direct mail — and pair them with new tools like social media. Without all these key marketing pieces working together, you will be less successful as a luxury real estate agent. We explain to our clients that we need to have every piece of the marketing pie working together so they get maximum advantage. You might be an ace at Facebook advertising, but if you’re not using direct mail or phone calls to agents, then your marketing efforts are going to fall short. Your listing might be priced well, but if no one is seeing it, then the price doesn’t matter.