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A good YouTube description can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers. Plus, it can help with YouTube SEO, allowing YouTube to understand your content and suggest it to new users, further boosting your YouTube stats.

Writing these descriptions is an important part of your YouTube. But how do you craft descriptions that work? Here are some of our favorite tips about how to fill in that YouTube description box.

There are two types of descriptions that every marketer needs to know:

YouTube channel descriptions. The text on your channel’s About page. It helps viewers understand what to expect from your brand and can be used to explain why they should subscribe to your channel.

YouTube video The text below each video. It helps viewers find your video content and convinces them to watch it. It can also include links and any additional information relevant to your video