Marketing + Media Alliance (MMA)

The Marketing + Media Alliance (MMA) is the global, non-profit community of CMOs and senior marketing leaders advancing marketers’ ability to create value. Led by CMOs and supported by the entire ecosystem at the governance level including brands, media, agencies, consultancies, AdTech, and MarTech, MMA develops evidence-based models, frameworks, and tools validated through multi-year, multi-million-dollar Think Tanks and Labs. 

Operating across 4 think tanks: Marketing Attribution (MATT), Marketing Org Strategy (MOSTT), AI Leadership (ALTT), Data & CX (DATT), MMA tackles marketing’s most challenging questions and translates findings into applied practices  guaranteed to increase enterprise value. Headquartered in NYC, with operations in 16 countries across APAC, Europe, MEA, LATAM, and North America, MMA has more than 825 corporate members who gather at 62+ MMA conferences globally, and flagship US gatherings including MMA’s POSSIBLE, Miami and MMA CMO & CEO Summit, Santa Barbara.