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Our Story Began In Imabari, Japan
The​ ​city,​ ​nestled​ ​within​ ​the​ ​inland​ ​islands​ ​of​ ​the​ ​Ehime​ ​Prefecture,​ ​is​ ​known​ ​as​ ​the​ ​towel-making capital​ ​of​ ​the​ ​world.​

At​ ​the​ ​world’s​ ​towel-making​ ​capital​ ​we​ ​watched​ ​spinning,​ ​weaving,​ ​precision at​ ​levels​ ​of​ ​quality​ ​that​ ​challenged​ ​us​ ​to​ ​create​ ​something​ ​truly​ ​special​ ​for​ ​the​ ​folks​ ​at​ ​home. We​ ​wanted​ ​to​ ​put​ ​a​ ​​modern​,​ ​​hygienic​ ​​spin​ ​on​ ​a​ ​well-known​ ​product:​ ​the​ ​towel.​ ​The​ ​simple notion​ ​sparked​ ​a​ ​complex​ ​idea​ ​-​ ​what​ ​if​ ​we​ ​engineered​ ​home​ ​products​ ​that​ ​could​ ​detect​ ​and prevent​ ​bacteria?​ ​Mizu Towel is a luxurious smart towel that is made with world-renowned Xinjiang cotton and is the first towel ever to be infused with bacteria preventing silver threads and a color-changing strip that can detect contaminants. 

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