Will Leach | Mindstate Group 

Most marketing fails because it talks to the wrong brain.

I'm Will Leach — founder of Mindstate Group, behavioral scientist, and author of the Amazon best-selling book Marketing to Mindstates. For 25+ years I've helped Fortune 500 brands like PepsiCo, New York Life, Mars, and Amazon tap into the subconscious psychology driving consumer decisions — and turn those insights into marketing that actually works.

On this channel I break down the behavioral science behind why people buy, share real case studies and results, and show marketers, researchers, and brand builders how to stop being the "order taker" and start being the indispensable strategic voice in the room.

No fluff. Just science, strategy, and a few laughs along the way.

🔬 Learn more: mindstategroup.com
📖 Get the book: amazon.com/dp/1544512402
📩 Work with us: will.leach@mindstategroup.com