mekryukov: design, product & emotion 

Design Director at Dodo Brands — the company behind Dodo Pizza and Drinkit. My job is literally about pizza and coffee. Before that, I led design at Yandex, Okko, and Dom.ru. Here I talk about product design, leadership, and building digital products that people actually use.


product design, ux, ui, design system, figma, prototyping, user research, custdev, cjm, jtbd, ux metrics, product metrics, activation, retention, monetization, growth, onboarding, a/b testing, usability, motion, accessibility, design leadership, hiring designers, portfolio review, career in design, product management, b2b, foodtech, qsr, dodo brands, dodo pizza, drinkit, mobile app design, ios, android, ux review, case study, nps, csat, journey map, data-informed design