Medimix Ayurveda

Cholayil – a company that is rooted in tradition but modern in its thought and approach – is a pioneer in the field of Ayurveda-based personal care products, having introduced the flagship brand ‘Medimix’ in 1969. The company acquired the brands ‘Cuticura’ and ‘Krishna Thulasi’ in 2001 and 2011 respectively and has implemented several strategic initiatives since 2007, including revamping the brands and launching new products. These have resulted in the Cholayil brands building a strong legacy and the company becoming a dominant player with strong brand equity in the
personal care industry.